About BlendEd

We work every day to build high impact education technology (edtech) companies — Esteban from his role as a Partner at Reach Capital, where he invests in and supports edtech startups, and Guido as the CEO and Co-Founder of Nearpod, a fast-growing Software as a Service (SaaS) edtech company serving K-12 teachers, schools, and districts.

We started BlendEd because we believe there is no better time to start a company that focuses on improving the lives of others – particularly in education.

We wanted to share our broad set of experiences with a community of entrepreneurs who are starting (or thinking about starting) edtech companies.  By hosting this conversation publicly, we hope to help more entrepreneurs build effective edtech products. We believe that the education system can benefit from creative innovators working together to build dynamic solutions.

What to expect?
Our blog posts answer some of the key questions we hear from edtech founders about the challenges they face. We address a variety of topics including fundraising, product management, go-to-market strategies, monetization, efficacy, and others. When answering these questions, we try to combine our experience running and investing in early stage edtech startups with insights from industry research or from other startups in our ecosystem.

All of the posts will have opinions that are highly subjective, so this blog is not intended to be universal advice, but instead our point of view based on our experience that can hopefully help you reflect and drive your own conclusions.

We hope that by sharing practices that have worked well, discussing decisions that have backfired, and starting conversation around uncharted territory, the entire edtech community can benefit.

So, please write us with your questions and comments! We’d love to hear from you.

Special thanks to our teams at both Reach and Nearpod for their support and especially to our close collaborators, Jamie Poskin and Lucy Svoboda, for their invaluable help with their ideas, editing and research that make this blog possible.

— Esteban & Guido

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